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The social side of social media

As we celebrate our “grand opening” and 1 million page views, we also want to thank you all for your support. What a great party!


By Melissa Chang on September 17, 2010

You know it’s going to be a good party when people start arriving 30 minutes before it’s supposed to start. You really know it’s going to be a good party when there’s a line out the door at start time!

This blog is a little late because as you might guess, I passed out on my face after the launch party last night. Can you blame me? It was a fantastic evening, and I — we — are so grateful to everyone who came out and supported us. More importantly, we’re grateful to everyone who supports us every day by coming to this site. Every one of you got us to 1 million page views in just 23 days, no small feat for a little team like ours building from the ground up.

What struck me last night, other than the sheer size of the crowd, was the wide range of people who came. There were media, our “geek” friends, older people, young people, friends, frenemies, scenesters, homebodies (who got out just for the party), people dressed to the nines, people in shorts & slippers, and more. Many people only knew each other through social networks and were meeting each other for the first time in person.

And that is one of the magical things about events like these, that bring our online communities together. The people who make it to these real-life events, no matter how introverted or extroverted, have a real interest in the people and the world around them. And even after we go back to our respective computers, we’re all better people for reaching out to each other in the first place.

I tried to push out some photos during the evening to give people a glimpse of the party if they couldn’t make it. Here are some of the photos that posted to Facebook and Twitter, as we worked simultaneously to get a “Swarm” badge on Foursquare, as well.

The calm before the storm (1 of 15)

The calm before the storm

I was the first to arrive, so I got to talk story a bit with Ka Managing Partner Bryan Yoshida.

You’ve already seen the complete gallery of party pics from last night, but here are some of my own. I tried taking out some of the redundant ones, but I’m pretty tired so I may have missed some! Also, I painstakingly put captions on every single photo, but a blip in internet service wiped them all out. So … I’m just posting these already!

(1 of 30)

Big, big mahalos to Bryan Yoshida and the staff at Ka for this wonderful party. They were there for us when we closed up shop, and were so great in helping us re-open our virtual doors. Here’s to more great events!

========

You can read all of Melissa’s blogs at www.nonstophonolulu.com/urbanmixplate. Follow Melissa on Twitter@Melissa808, on Foursquare as Melissa808, or email at Melissa@nonstophonolulu.com.

My recent blog posts
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The Willows’ Anniversary Party
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Fia Fia at the Ihilani
Tairyo’s grand opening party
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Grand opening of Sephora Waikiki
BYOB at the Burger Co.

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Andreas 42 pts

Didn't see my comment in the thread below, so I'm re-posting it here. Sorry if it's a dupe.

harrycovair turkfontaine johngarcia NEENZ Melissa808 hawaii thedailydish@dseohonolulu Thanks, johngarcia and others, for the kind mention of my blog post. I do think it's important to be aware of the history that preceded all the social media goodness we have today, so thanks also to harrycovair for the summary of Usenet and how it evolved.

I'm amazed to think that I now feel like I have a real and great connection to people who I may never have met if it weren't for social media. To me, that's part of the definition of making the world a better place.

Andreas 42 pts

Congratulations again, everyone, on the spectacular success of this site!

taracoomans 16 pts

Hey Melissa - well said. Its amazing so great to see relationships developed over social networks come to life IN REAL LIFE. Wishing you all the best - been GREAT seeing this get off the ground so successfully!

Annoddah_Dave 58 pts

Wine Gurl:
See your post of yesterday for my comments. Thanks again for the nice repose some of the stuff you and Eclectic One talked about got me thinking...being one of the older folks, it takes me awhile to catch on. I forgot the warning on the viagra label...if you have a complete loss of memory for 4 hours or more consult your physician.!!!

Melissa808 204 pts

Annoddah_Dave LOL thank you for commenting!!!

Melissa808 204 pts

turkeyboy808 Should I read it out loud til you fall asleep?

M 54 pts

Hello Melissa!
I ready wanted to be there but I have an obligation that was mandatory for me to attend. Kids come first....

Congrats on a successful grand opening!

nonstopmari 189 pts

u passed out on ur face! i wd too after vodka!

harrycovair 69 pts

Melissa808 nonstopmari Do I hear Vodka and No Sleep?

turkfontaine 189 pts

i checked in from my little netbook. congrats to all. you are doing a great job and one of these days the party will be so big it will move vegas.

jlieu 40 pts

IT WAS SOO MUCH FUN!!! I am so glad to have met everyone, it was great meeting new people esp @Kepp! :) Congrats to you and your team! Love you guys!

Melissa808 204 pts

jlieu You never met@Kepp before??? Aiyah!

johngarcia 171 pts

Totally agree with NEENZ u00e2u0080u0094 social media, social networks in general, are just a catalyst to developing healthy relationships. Andreas published a great blog on his Web site http://www.thea-zfiles.com, that really hit the nail on the head. It's about taking those connections that you've made online and making them real.

Bring that tweet to life and actively participate. Check in to a venue and introduce yourself to others who are checked in there. It makes the media real and meaningful, and for businesses who embrace social media, can impact sales and what your customers think and feel about your establishment.

It's not about tweeting or getting on Facebook, it's about engaging an audience and creating a user experience and those who get that, will see results. Awesome stuff and great post, Melissa!

harrycovair 69 pts

turkfontaine johngarcia NEENZ Andreas Melissa808

Great blog Andreas. Really concise and true.

/different subject/
Let me talk a little about history and the technological evolvement that brings us to present day. Without going into too much detail, I would hazard a guess that a majority of your readers might not understand the old "IRC" or probably much less "Usenet". Basically you are just a faceless name typing on a keyboard. You ask a question and you wait for your answer (which at times would be days away).

Email wasn't that widely available too and I believe that you were one of the lucky ones if you had an email address from your place of employment. I can't remember if AOL was sending out those diskette at the time or not. Mind you now, this is when the web was still in it's infancy and http was not an accepted platform yet.

<stepping onto the podium and I promise there's a tie in to Social Networks at the end.>

Dwelling only on Usenet, I regarded it as four distinct subject matters (although there are many more). ALT. (where everything else went that didn't fit into other catagories), ALT.BINARY. (the pics and porn area), COMP. and SCI. (the technical side), and SOC. (the social side).

Moving the time line along a few years, there is a category named SOC.CULTURE.HAWAII of which hawaii (Ryan O.) and myself would post stuff. Others were there and would also post tidbits, items of interest, etc. Then unfortunately one of the posters touched another poster's nerve and things got nasty.

Thus was born ALT.CULTURE.HAWAII, a member's only group. One day hawaii posts about a get together. We set a date, time, and location. Thus was born the first social get together at Kapiolani Park about 10 to 15 years ago. We've got together a few more times and everybody soon went their different ways but I still see some of the original members tweeting away or on Face Book.

<stepping off podium. See, there was a tie in to Social Networking>

That was then, this is now. Took us a few months to plan everything. Emails and ACH posts were flying everywhere back then.

Today, with current technology you can just sent one tweet out and say "meet here now" and people show up. With a Twitvite you can organize an even well in advance and get your headcount at the same time.

There's nothing that beats a face to face meet. thedailydish,@dseohonolulu, and Melissa808 have already mentioned it many times in their NSHNL posts. Association of faces and names definitely beats a faceless name any day.

TTFN.

Andreas 42 pts

harrycovair turkfontaine johngarcia NEENZ Melissa808 hawaii thedailydish@dseohonolulu Thank so much, everyone, for the mention of my blog! I think it is important to be aware of the technological history that preceded all of today's social media goodness. Thanks for the lowdown, harrycovair.

I'm amazed to think that some of the people with whom I feel like I have a real and great connection with now are people I never would have met if it weren't for social media. To me, that's part of the definition of making the world a better place.

Andreas 42 pts

harrycovair turkfontaine johngarcia NEENZ Melissa808 hawaii thedailydish@dseohonolulu Shucks, where did my comment go? OK, I'll try to re-do.

Thanks, johngarcia and others, for the kind mention of my blog post. I do think it's important to be aware of the history that preceded all the social media goodness we have today, so thanks also to harrycovair for the summary of Usenet and how it evolved.

I'm amazed to think that I now feel like I have a real and great connection to people who I may never have met if it weren't for social media. To me, that's part of the definition of making the world a better place.

harrycovair 69 pts

Andreas turkfontaine johngarcia NEENZ Melissa808 hawaii thedailydish@dseohonolulu

Meeting and greeting AND fuud, that's human nature. Whether we bring over a dish to the new family moving into the neighborhood, sharing a package full of Musubi's with the stranger sitting next to you on a plane, or when in a restaurant and looking at another person's serving and asking "What is that?" before changing your order for the umpteeth time, food is and will always be a common point. <Guilty of the latter many times.>

NEENZ 26 pts

Social media may begin online, but it's the magic that happens in real life that truly brings it home. Melissa, you were simply gorgeous last night and I am so happy for you and the entire crew :)

Melissa808 204 pts

NEENZ we couldn't have made 1 million without support (and hugs) from people like you! Thank you so much for everything!!

ps makeup by Sephora Pearlridge! Thanks!!!!

MikeSumida 29 pts

Melissa808 NEENZ That was some party, huh? The only negative thing about last night's launch (imho): there wasn't enough time to say hi to or meet everyone! I'm thankful I had the chance to touch bases with the two of you, though :)

edmorita 66 pts

Melissa808 NEENZ if it were not for Social Media, we might not have ever met!

NEENZ 26 pts

MikeSumida Melissa808 After looking at all of the photos, I realized I missed seeing dozens of people! Well, we just need to have another party :)

NEENZ 26 pts

edmorita Melissa808 somehow, I think our paths would eventually cross I mean think about it Ed, you're a pastry chef, Melissa is a foodie, and I'm a consumer :)

About Melissa Chang

Melissa has more than 20 years’ experience in marketing and public relations. She is currently a freelance writer and independent marketing consultant, specializing in social media. 

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