This weekend is Maui’s big Kaanapali Fresh event, and the event directors have brought me and several other bloggers from around the world over to the Valley Isle to cover the event and get to know some of the chefs and farmers behind the food.
I’m going to guess there are more people on Oahu (just because of the sheer density) who are active on social media, but the Maui tweeps are definitely a force to be reckoned with when it comes to tech-driven marketing, social media unity, and hashtagging prowess. Even the newbies immerse themselves in social media and get up to speed faster, it seems, than many Oahu folks — at least, that’s what it seems like. I don’t know if they’re just more social or have better teachers (I’m looking at you, Roxanne Darling and Peter Liu), but I admire their ability to adapt. But, I digress.
The event starts today, but the main event is really tomorrow. So if you are planning to come to Maui or are already on-island, you should join us. If you already have plans this weekend, well, mark your calendars for next year.
Here’s a look at some of the preliminary media activities we had yesterday to get to know some of the other bloggers, tweeters, PR people and chefs as we head into a weekend full of farm-to-fork events.
Be sure to follow the hashtag #KFresh13 on Twitter, Instagram, and Facebook so you can see everything that is going on, even behind the scenes!
You can also see all of Peter Liu’s photos (a more comprehensive and higher quality collection), here.
Disclosure: This trip was provided by the Kaanapali Beach Resort Association.