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Hawaii: In Real Life ~ Razor Concepts

We checked out the new Razor Concepts location at Pearlridge and some of the trendy items coming in

Posted August 16, 2012 by Melissa Chang

(Note: This week’s video was shot on time but is posting late due to the cameraman catching the flu.)

Hands down, one of the funniest live interviews I’ve ever done was with Kaulana Chang (@MagicianKaulana) of Razor Concepts (@RazorHawaii) two years ago. Despite being media savvy and quick on his feet, Kaulana unwittingly delivered some of the best bloopers that I use as examples to this day. (Click here to see the video.)

Razor Concepts recently moved from its second floor location to a new, bigger space on the first floor in Pearlridge uptown, so that gave me the opportunity to interview Kaulana again and see if we could produce any more bloopers. Alas, Kaulana prepped himself, but is still a good interview nonetheless.

If you visit the store, you’ll find that they focus on the latest in T-shirts, dresses, collectibles, toys, accessories, and more. I know this sounds like a mishmash of stuff, but if you visit, you’ll understand how it all ties together. Razor’s items appeal to trendy niche markets, but they’re popular in the mainstream as many young people like to look like they’re in the trendy niche. And with their new digs, Razor can display more cutting-edge products to help you keep up with the Joneses.

We didn’t have time to look at the whole store, but Kaulana showed us some new things from Skullcandy, arguably one of the trendiest manufacturers of headphones in the country. I was so impressed, I’m going to buy a pair for running when they’re available in two weeks.

We got to see more fun and quirky products — some of which just hit the shelves yesterday. Visit to see more!


You can read all of Melissa’s blogs at Follow Melissa on Twitter @Melissa808, on Foursquare as Melissa808, or email at

  1. bettydalycity
    Posted August 17, 2012 at 1:19 pm

    My youngest daughter into those things would go crazy shopping in that store.  But living in San Francisco she have wait till there a trip heading.  At first I did not know what kind of store with name Razor I thought it was Kick Scooter store.  It seem very cool but I really like your slippers the best.

  2. Melissa808
    Posted August 17, 2012 at 2:19 pm

     @bettydalycity hahaha thanks!! Oh, did you see my comment to you on another blog post? I went to Primo Popcorn but I forgot what you wanted me to do. They do have internet orders and the whole menu is online. Please let me know!

  3. bettydalycity
    Posted August 18, 2012 at 3:49 am

     @Melissa808  @bettydalycity I got address and see people in Taipei like it also .  Primo Popcorn got favors other popcorn companies do not have and that make Primo so special from Hawaii also. 
    I wonder if Razor got bunny slippers in baby toddler size soon my granddaughter learning to walk would love those slippers.

  4. Posted August 18, 2012 at 9:20 am

    For the record, the cameraman was fine. He showed up for the shoot and got the video. It was when we went to go to production where there was a significant delay due to life threatening at death’s door dead to the world and everything holy circumstances.

  5. Melissa808
    Posted August 18, 2012 at 9:42 am

     @ParkRat LOL

  6. Melissa808
    Posted August 18, 2012 at 9:43 am

     @bettydalycity I think they have slightly larger than toddler size. magiciankaulana would know best!

  7. KevinSOshiro
    Posted August 20, 2012 at 11:30 pm

    I love dis’ store !

  8. Melissa808
    Posted August 21, 2012 at 6:56 am

     @KevinSOshiro gotta check out the new one! I’m totally getting Skullcandy earbuds.


About Melissa Chang

Melissa has been blogging regularly since 2007 and has more than 25 years’ experience in marketing and public relations. She is currently an independent marketing consultant, specializing in social media. 

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