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Hawaii: In Real Life ~ Primo Popcorn

Raging crab? Prime rib end cut? How about some beer? These are some of the outrageous flavors we tried at Primo Popcorn

Posted November 7, 2012 by Melissa Chang

You may have heard that Hawaiian Airlines revamped its snack service and product offerings this past summer. In addition to complimentary meals and wine, they have a new “pau hana snack bar” on mainland flights, where passengers can mosey up to the galley and get drink refills or island-style snacks like spam musubi. If you forget omiyage from Hawaii, you can buy local products on the plane at the pau hana snack bar, like Kona Chips with furikakesSeasoning, guava macadamia Kauai Kookies, Tanioka’s li hing mango slices and Hawaiian Host chocolate covered macadamia nuts.

You can also buy wasabi ranch or li hing pineapple flavored popcorn by Primo Popcorn, a relatively new company that has been a popular gift stop at craft fairs, expos, or their store on Sand Island Access Road. There’s dozens of flavors at their store — from sweet to savory to spicy to weird — that have made them such a hit. You can get beer-flavored Heinekorn, a meaty prime rib end cut, cheesy garlic bread, and deluxe birthday cake or Kona coffee flavors for those with a sweet tooth. You can even get classic local favorites like furikake with kakimochi. We decided to check them out before I left on my own Hawaiian Airlines flight last week, to see the range of flavors.

You can go to their store and sample them for yourself to see what they taste like — and you may be surprised, as I was, at what you end up liking. If you’re on the mainland, you can order through their website at

We sampled more “plates” with Leo and Rylen and took a quick tour of their sale rack so you can see the other flavors they have. Visit to see more!


You can read all of Melissa’s blogs at Follow Melissa on Twitter @Melissa808, on Foursquare as Melissa808, or email at

  1. M
    Posted November 7, 2012 at 8:04 am

    Hello Melissa!
    My wife, masako, is a regular customer there.

  2. Annoddah_Dave
    Posted November 7, 2012 at 9:08 am

    Delicate Blossom:  Did you try their plain popcorn?  or do they have one?

  3. bettydalycity
    Posted November 7, 2012 at 1:23 pm

    Melissa, thank for showing Primo Popcorn.  I got some and people in San Francisco love it and their fav is Prime Rib one .  Never anywhere have such varieties flavors.  My friends now ordering it  from San Francisco and Taiwan. I wonder if they going make green onion pancake favor?  It popular in Taiwan.

  4. Melissa808
    Posted November 7, 2012 at 2:30 pm

    @M cool, what flavor does she recommend?

  5. Melissa808
    Posted November 7, 2012 at 2:30 pm

    @Annoddah_Dave I don’t think they have one….

  6. Melissa808
    Posted November 7, 2012 at 2:30 pm

    @bettydalycity I hope they take your suggestion!! That would be awesome.

  7. Masako
    Posted November 7, 2012 at 7:41 pm

    @Melissa808  @M I go there every other week and alternate between  Raging Crab, Shiso (called Shi so Horny), Thai curry, Tornado, Japanese Curry, and Wasabi Soy BBQ.  There are others that I pick up if I’m craving that flavor.  The sweet and chocolate ones are really good too but I need to watch my sugar so I don’t buy them.  The last time I was there they had a Green Tea one, it was so good!

  8. Melissa808
    Posted November 8, 2012 at 12:16 am

    @Masako  @M ah! we tried those flavors in the second segment. I did like the Shiso Horny and Tornado!

  9. nonstopmari
    Posted November 8, 2012 at 1:11 am

    me so lucky. it’s 1 a.m., i’m on deadline and hungry, and what do i find by my desk but a bag of primo’s bacon ranch that somehow wdn’t fit in the last goodie pkg i sent to the mainland. i knew u wd like this place.

  10. Melissa808
    Posted November 8, 2012 at 11:00 am

    @nonstopmari I like the fresh bags for sure!

About Melissa Chang

Melissa has been blogging regularly since 2007 and has more than 25 years’ experience in marketing and public relations. She is currently an independent marketing consultant, specializing in social media. 

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