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Hawaii: In Real Life ~ Kevin Aoki

We talked story with restauranteur Kevin Aoki at his new Kakaako venue on the restaurants, his family, and what’s next


Posted February 27, 2013 by Melissa Chang

As you saw from Ed Morita’s blog, Doraku Sushi recently opened their second Hawaii location on Kapiolani Blvd. I knew that owner Kevin Aoki was the son of Benihana chain founder Rocky Aoki, but if you met him, you’d never know the generations of restaurant success behind him. He’s very laid back and kind of soft spoken, but friendly and welcoming. As he took us on a mini-tour of the new restaurant the other day, he explained some of the personal touches — like the dedication to his grandfather, Yunosuke, who actually started the first Benihana in Japan — and it left an unusually deep impression on me.

When you go to the restaurant, you’ll see a wood block with kanji near the sushi bar, and the English translation: “Making friends with great food.” Kevin says his grandfather opened the first Benihana (which was actually a coffee shop) to make friends, and displayed this kanji on a sign in the venue. He’s since adopted it as a philosophy for his own restaurants.

I guess the simple, old-school reason for having a restaurant was suddenly refreshing to me. In today’s competitive world of foodies, yelpers, bloggers, chefs and wannabe chefs, chef-artists, bartenders and mixologists, and hopeful entrepreneurs, the concept of simply opening a restaurant to make friends jolted me back to reality. There’s nothing wrong with wanting to express your creativity through food or share your knowledge through enjoying it, but at the end of the day — or maybe at the beginning of it — we’re here to make friends, and build a supportive community beyond the food in front of us.

But, I digress … again. Here’s a little talk story session with Kevin on his restaurants, the family, and what you can expect at the new Doraku.

Comments


You can read all of Melissa’s blogs at www.nonstophonolulu.com/UrbanMixPlate. Follow Melissa on Twitter @Melissa808, on Foursquare as Melissa808, or email at Melissa@nonstophonolulu.com.

  1. Annoddah_Dave
    Posted February 27, 2013 at 7:49 am

    Delicate Blossom:  Very interesting interview.  I am impressed with Mr. Aoki’s mission statement of sorts which comes from his grandfather.  If he maintains that, he will be equally if not more successful than his father.  Having gone there, it is quite an experience viewing the menu.  It is not your typical Japanese restaurant and there is a lot of fusion stuff going on.  You pay the price but the fuud is worth it.  It will be an interesting thing to watch how it fares once Chai’s opens up next door.  Am certain that it will draw more locals as it is not in a tourist oriented locale.

  2. Melissa808
    Posted February 28, 2013 at 12:40 am

    @Annoddah_Dave Thanks! Yeah, that’s definitely different—you don’t hear people say that much (or at all) when they are running a restaurant today. Maybe that’s what gives certain establishments more longevity than others?

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About Melissa Chang

Melissa has been blogging regularly since 2007 and has more than 25 years’ experience in marketing and public relations. She is currently an independent marketing consultant, specializing in social media. 

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