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Black Friday Aftermath

I never go out on Black Friday, so our team’s coverage was a fun way of learning about the madness from the inside and out


By now you’ve seen Nonstop Honolulu’s overnight coverage of Black Friday, including John Garcia’s epic video of the WalMart crowd and Ed Morita’s fun look at the Toys “R” Us line. It’s visuals like that, that have prevented me from going out on Black Friday all these years.

It was fun to cover it as a reporter, and there was a huge rush of adrenaline from being part of the crowd overnight. I’d definitely do it again, even as a shopper. Here are some things that we didn’t get to tell you about on Friday:

  • Many people at Toys “R” Us didn’t want their photos taken. Often they would tell us something like, “Oh, I’m not really here for me. I’m helping my sister…” It was as if they were ashamed to admit that they were part of this crazy crowd!
  • Not every store was chaotic. Sears and Macy’s were very civilized. Bed Bath & Beyond, in fact, was conflict-free. If you saw someone in your way, you simply ducked into another aisle to avoid any need to make eye contact or say “excuse me.”
  • If you’re going to shop at regular stores, go out early. I found quite a few stores that were scheduled to open at 5 a.m. actually opened earlier. Parking was no hassle, and they have door busters until 10 a.m. or noon, which gives extra incentive.

Here are some of the more sedate scenes from Friday on my beat. Now you know: it’s not all madness, if you pick the right places.

Sears (1 of 12)

Sears

Whereas people camped from Wednesday at other stores, the first people in line at Sears were there from about 7:45 p.m. Thanksgiving night.

Also, I got to talk to Sears General Manager James Curry before the store opened to find out what the hot items were. It was pretty cool to be inside the stores before they opened; too bad I couldn’t just slide into shopping from there!

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You can read all of Melissa’s blogs at www.nonstophonolulu.com/urbanmixplate. Follow Melissa on Twitter@Melissa808, on Foursquare as Melissa808, or email at Melissa@nonstophonolulu.com.

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Annoddah_Dave 81 pts

Wine Gurl: i think I would stand in line if they sold gift cards at 50% off! Otherwise, I would stay in bed and avoid the madness. I think "small Japanese woman with wild hair in face" has the right idea. Why shop when you can eat!?

Melissa808 268 pts

Annoddah_Dave I probably wouldn't shop in the crazy places, but I would cover it again!

Maxcat 22 pts

hmmm fun to read about, but I'm glad I missed it.

Melissa808 268 pts

Maxcat I swear! It's fun to watch. hahaha.

edmorita 71 pts

Melissa808 Maxcat You should have seen Toys R Us before they closed Friday. The word hurricane doesnt come close to describing it.

M 64 pts

Hello Melissa! We shopped for 12 hrs. on Black Friday. We even came home to unload our packed car and went out to shop somemore.

nonstopmari 245 pts

M i saw ur other comment! u went home after 6 hours to empty ur car, then went back for 6 more hours. still in disbelief. what are u buying?? is it gifts, or stuff u've been waiting for sales on, like appliances for urself?

Melissa808 268 pts

M GOOD JOB! I tried training Mari to shop, but she could only last 3 hours before she lost it.

nonstopmari 245 pts

Melissa808 M i thot i'd pop into the blaisdell food and craft expo for an hour or two, which wd be my outside limit. after 2 hrs i was ready to go and went looking for mchang, who then told me her plan to look at each of the 400+ booths. 'only last 3 hours,' u have no idea how much i was white-knuckling it.

Melissa808 268 pts

nonstopmari M it cost $4 to get in! If there is an admission charge, you bet I'm going to look at every booth!

edmorita 71 pts

nonstopmari Melissa808 M Shopping like any physical activity requires training and conditioning. =P

turkfontaine 202 pts

hanging with Santa? smart move. that's one OLD GUY who can definitely still deliver the goods. what did you whisper in his ear?

Melissa808 268 pts

turkfontaine I was actually saying that he arrived too early and I needed more time to make the "good" list!

edmorita 71 pts

Melissa808 turkfontaine Santa really should reconcider the "naughty" list. As the song goes, "Naughty girls need love too." =P

About Melissa Chang

Melissa has more than 20 years’ experience in marketing and public relations. She is currently a freelance writer and independent marketing consultant, specializing in social media. 

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