BlogsRSS FeedLike us on FacebookFollow us on Twitter

Aloha Sapporo! Visiting Asahikawa

We found this transit town is worth a few days’ visit, and toured Otokoyama sake brewery

Posted November 9, 2012 by Melissa Chang

First rule of visiting Sapporo (or anyplace in Hokkaido): Don’t believe the reverse hype. We were told that there’s nothing in Sapporo and we should get out of town, but the city actually offers a lot. We went to Asahikawa just to tour the Otokoyama sake brewery, and were told that there’s nothing there, but we ended up loving the place.

Asahikawa is considered simply a transit point for travelers to get to other cities around Hokkaido — if anything, a place you might spend one night at most. But you could easily spend a few great days here shopping, eating, and sightseeing.

Our first impression was a good one: Upon checking in at the Loisir Hotel Asahikawa, for which we paid about $75 (!!!) per night, we found that the staff is pretty good at English — more so than our Sapporo hotel. There are also signs in Japanese and English, which helped a lot. And best of all, as you can see in this video, there’s free wifi for guests not just in the lobby, but in the room. And the wifi was pretty fast!

Our next impressions were pretty good, too, as you’ll see in the following galleries. Asahikawa is best known for its zoo, and since it’s so far north is supposed to have an awesome array of cold-weather animals. However, the zoo closes twice a year for maintenance, and we arrived during one of those times. You can also visit one of the Ainu Museums (which was also closed when we were there), probably a significant stop for Hawaii visitors as these showcase the indigenous people of Japan and Russia. If you’re into crafts and woodwork, Asahikawa is known for that; we aren’t into it, so I can’t tell you what is available, but a quick search online will take you to listings for furniture and even the traditional textile fabric of Hokkaido. If you’re into shopping, the famous Heiwa Dori pedestrian mall that runs straight up from the train station is full of boutiques, department stores, and restaurants.

If you just want to relax and take in beautiful sights, there’s a Russian-Japanese Green Park behind the Loisir Hotel with sculptures and trellises; there are various temples; and you’ll find art throughout the city (literally, as you walk down the street).

Like everywhere else we found, Asahikawa has its share of ramen restaurants, so it’s hard to choose. If you do a search online you will also find listings for the Ramen Village, but it turns out this place is about 40 minutes outside of town.

But, back to the reason we were in Asahikawa: To visit the Otokoyama sake brewery. Our friends at The Sake Shop (@Sakeshop) on King Street helped us arrange a tour, and the president himself — Mr. Yokichi Yamazaki — took us around. His manager, Takako Iwabuchi, and Yousuke Isono, also came with us on the tour. Here’s a video of what we saw. It’s a little jerky since I was doing it on my iphone and juggling my camera, but I think you get a good idea of how their sake is made.

Here’s a gallery to show the rest of it.

Visiting Otokoyama (1 of 31)

Visiting Otokoyama

The 400-year-old brand is probably the most well-known sake in Japan and in the world, and their brewery is just 15 to 20 minutes from the Asahikawa train station.

And, here’s the rest of Asahikawa’s highlights. If you want to see all of my photos, click here.

Asahikawa (1 of 29)


On the advice of online guides and our Twitter friend @Tanikaze, we checked out Santouka, a ramen shop toward the train station. (It's also spelled Santoka on various sites.)

8-10-3 Jodori, Asahikawa
+81 166-25-3401

To get to Asahikawa: Go to JR Sapporo Station and catch the Super Kamui, which runs every half hour to Asahikawa. The ride is about 1.5 hours.

By the way, we met up with Taizo Braden of KHON at JR Sapporo Station as we were transferring from Noboribetsu to Asahikawa. He interviewed me for a segment in his own Sapporo series. Click here to see it!

Up next on Monday: Back to Sapporo City, then a round up of our favorites and tips.


You can read all of Melissa’s blogs at Follow Melissa on Twitter @Melissa808, on Foursquare as Melissa808, or email at

  1. sakeshop
    Posted November 9, 2012 at 4:48 pm

    We’re so happy you were able to meet the Brewery President, Mr. Yokichi Yamazaki! Both he & his wife are really nice.
    Can’t express how jealous we are that you & @konaish   were the only outsiders allowed to taste their sake after 16 days of fermentation! Hopefully we’ll be able to do the same =)

  2. Melissa808
    Posted November 9, 2012 at 5:13 pm

    @sakeshop  @konaish LOL! Now it’s on your bucket list….thanks so much for introducing us to Mr. Yamazaki! Everyone was so nice to us, and it was a very educational tour!

  3. TedBrown2
    Posted November 9, 2012 at 11:21 pm

    Asahikawa is a nice place

  4. konaish
    Posted November 10, 2012 at 11:13 am

    @sakeshop I can’t thank you enough for setting up the Otokoyama tour for @Melissa808  and me. I was a long time Otokoyama fan and was so excited to hear they were in Hokkaido. It was such an honor that Mr. Yamakaki gave us the tour! Hope you get to visit when you go to Japan.

  5. sakeshop
    Posted November 10, 2012 at 11:16 am

    @konaish  @Melissa808 No worries, when we visit we plan to tell Mr. Yamazaki that we’re close friends of the world famous “Sadako”. I’m sure we’ll get the red carpet treatment after that. ;)

  6. Melissa808
    Posted November 10, 2012 at 1:07 pm

    @sakeshop  do you know that Japanese media tried to come up to @konaish later on in our trip? They just know…….

  7. sakeshop
    Posted November 10, 2012 at 2:02 pm

    @Melissa808  @konaish  She’s a supastaaaaaa!

  8. nonstopmari
    Posted November 10, 2012 at 3:19 pm

    good job on the sake brewery pics! one day i hope to pay homage at one of these…

  9. Annoddah_Dave
    Posted November 11, 2012 at 8:15 am

    Delicate Blossom:  I believe the Asahiyama zoo is the one where the movie “Penguins Can Fly” is all about.  It was a very nice movie depicting the trials and tribulations of the zoo to make it relevant.  One of the out of box things they did was open during the winter and create the penguin experience where you walk through a glass tube as the penguins swim above you (thus, the name of the movie).  I am a zoo fanatic so it would have been my first stop, then, of course…the rice beer factory.

  10. Melissa808
    Posted November 11, 2012 at 2:38 pm

    @nonstopmari As well you should! As an avid consumer…..not to mention you speak the language!

  11. Melissa808
    Posted November 11, 2012 at 2:38 pm

    @Annoddah_Dave uggghhhh I wish the zoo were not closed! Oh, well, I guess that means I need to go back.


About Melissa Chang

Melissa has been blogging regularly since 2007 and has more than 25 years’ experience in marketing and public relations. She is currently an independent marketing consultant, specializing in social media. 

Copyright © 2014 Nonstop Online, LLC. All Rights Reserved.