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Video: Riding the food truck craze

Tonight’s Eat the Street Kaka’ako is Hawaii’s biggest leap into the nationwide phenomenon of food truck rallies


By John Garcia on February 25, 2011

Tonight’s Eat the Street Kaka’ako is Hawaii’s biggest leap into the nationwide phenomenon of food truck rallies. Up to 3,000 people are expected between 5-9 p.m. at 555 South St., a four-acre parking lot that’s hosting the event.

I had the chance to talk with a few local truck owners about the food truck craze and how Eat the Street is making an impact on not only their businesses, but the industry.



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Read more of John’s blog entries at www.nonstophonolulu.com/nocache. Follow John on Twitter @johngarcia or e-mail him at john@nonstophonolulu.com.

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Amy1 10 pts

I see too many taco trucks out there no original ideal from food vendors trying copy each other, Soon customers will like other type of food out there than just taco. I for one had it with just taco trucks.. Something like noodle is good for it low cost to buy and make into many different dishes to sell yet no these vendors only of taco taco taco.

johngarcia 171 pts

Thanks for the comments, folks! I might expand on the peice and do a full length doc on the movement. :)

808marv 105 pts

GREAT video! Seems the the cafe truck portion was shot on the day I got the last frozen hot chocolate before johngarcia got there. Almost feel bad about it not being featured in the video. Almost. :-P I'm thinking John got a slight bit of revenge by putting a picture of me in the video though, d'oh! Anyway hopefully soon I would like to check the scenes in other cities as well. See all of you tonight!

johngarcia 171 pts

808marv the cafe truck johngarcia haha smart, Marv! It sure was u00e2u0080u0094 right before I got there, you bought the last frozen hot chocolate. :) It's all good, I'll get one soon enough!

harrycovair 69 pts

Please post... please post.... pleaaaassee

I plan on getting on street parking as soon as the day peeps leave their jobs. Maybe I can hang out at Fisher Hawaii till the fuud trucks get it on. 7.5 more hours till fuud frenzy time.

Vick 8 pts

I would to see a Asian noodle truck serving all kind of noodle type dishes. Like fried saimin and pho ramen, fresh lumpia and jook also. It of course at price lower than rented space food business price. They have that in Taipei in food stalls. There too many meat type food already out there.

Amy1 10 pts

Vick That so true. The problem is always one person like to try to follow another person business because it doing well rather than be different. I like the ideal of a Asian Noodle food truck and the jook and fresh lumpia sound so good too.

johngarcia 171 pts

Vick It's only a matter of time! They have ramen trucks on the mainland and they're a hit!

Melissa808 204 pts

Nice! This really adds another dimension to the trucks!

DianeSeo 91 pts

Fantastic job on this video, John, especially the editing. Very nice!

nonstopmari 189 pts

DianeSeo ditto! liked the cutting back and forth btwn the trucks, and opening and closing w/ same one.

About John Garcia

Born and raised in Honolulu, Hawaii, John is a digital designer specializing in web, photo, video and social media. John is currently Digital Innovation Strategist for The Kamehameha Schools and is formerly Supervisor of Digital Design for The Honolulu Advertiser. With over 10 years of experience in the digital business, John is constantly searching for ways to innovate through creative design. John will oversee creative direction and technical operations for Nonstop Honolulu. Follow John on twitter @johngarcia or visit his website at www.john-garcia.com.

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