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Parmageddon: Who cut the cheese?

People who cut the cheese during Whole Foods’ “Parmageddon”

Posted March 10, 2013 by Ed Morita

Qui a coupe le fromage? Or, for you non French speakers, who cut the cheese?

Saturday, cheese mongers at Whole Foods Markets across the United States, Canada and the United Kingdom attempted to break a Guinness World Record by simultaneously cracking 400 wheels of Parmigiano Reggiano.

Here in Honolulu at Whole Foods Kahala, they cut the cheese while doing the “Parlem Shake.”

Here are other people who cut the cheese during Whole Foods’ “Parmageddon.”

Whole Foods Kailua (1 of 15)

Whole Foods Kailua

Gilbert cut the cheese at Whole Foods in Kailua.

Photo compliments of Whole Foods Kailua

Jenna North got an exciting video of the Super Mario Brothers cutting the cheese at the Whole Foods in Hinsdale, Illinois.

A record breaking amount of cheese was cut today. You can find more people who cut the cheese here.


  1. Melissa808
    Posted March 11, 2013 at 8:41 am

    haha! That is actually not a bad video, done on the fly.

About Ed Morita

Ed Morita spent more than a decade working as a pastry chef at some of the country's premiere resorts and restaurants, including the Halekulani Hotel, The Greenbrier Resort & Spa in West Virginia, Bay Harbor Yacht Club in Michigan and Longhi’s Restaurant in Honolulu. After a near-career-ending injury forced him out of the kitchen, he embarked on a new career as a food writer, photographer and blogger for Metromix Honolulu and Nonstop Honolulu (, where he now writes the Baker's Hours blog. He's also entered the realm of politics, serving as the photography captain for the Abercrombie for Governor campaign in 2010, then becoming Gov. Abercrombie's official photographer until 2012 when he became the Social Media Director for the Mazie Hirono for U.S. Senate campaign. He's excited and honored to be the official blogger for the 2012 Hawaii Food & Wine Festival. You can follow Ed's adventures online at

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